When it comes to establishing your Insta-brand, it's best to be really good at one style and stick with it. Be a master of ONE and not a jack of all trades!
ESTABLISHING STYLES & THEMES FOR YOUR INSTA-BRAND
In the beginning, it can be fun to play around with different styles and themes but the faster you develop a "look" the faster your page will grow.
Portraits, city grunge, studio, blogging, lifestyle, food, landscape, surrealism, macro, modeling, selifes, quotes, the list can go on and on but you get the idea.
I suggest checking out some of these photographers who have found their own style and have been extremely successful in doing so
@asenseofhuber, @brandonwoelfel, @bryanadamc, @xrissvlad, @killakristennn, @chrisburkard, @fetching_tigerss, @andy.c.photography, @831gaberoddriguez just to name a few.
Eventually, people will begin to recognize you for your style no matter where it's posted. And that, my friends, is a REALLY good feeling!
ESTABLISHING COLOR SCHEME
Within your theme, it's important to stick to a color scheme. You don't want your page to be a mishmash of colors and ideas. Although I sometimes tend to be all over the place with my colors but I try to keep them all in the same tones.
Do you want your page to have bright vibrant colors or muted tones or moody vibes or black and white or crushed blacks or pastels, etc ?
Decide if you prefer cool or warm tones. Try picking four core colors that will fit within your theme.
ESTABLISHING CONSISTENT EDITING
This goes along with color scheme. When you are editing your photos, stick to the same overall "feel".
If you are using filters, chose your three favorites and stick with them. The last thing that you want is a feed mixed with muted tones and overly contrasted photos. Maybe some people can make it work but for most of us, it looks messy.
When I first got into photography, I was interested in shooting everything and anything, which is great because that's the fastest way to learn. I also started my Instagram with everyday life photos, going out, friends, drinking etc and some random modeling pictures. When I started merging my photography with my Instagram, I was still posting my everyday photos as well. I was losing followers, lacking engagement and I didn't know why. I started focusing on JUST photography which quickly lead to my interest in surrealism, and eventually my color palette of deep blues, vibrant purples, and pinks with an overall cool tone.
So, as you can see, it may take some time to develop your style so don't feel discouraged if it doesn't show up right away. With patience, you'll learn what your target audience responds to and what feel best for you.
One thing I can say is, never stop shooting! Shooting often and shooting with different people will give you a better idea of what your style, your likes and dislikes, and your own personal Insta-Brand!!